We collaborate with the Amy Winehouse Foundation on a leather belt featuring signature Amy love hearts and Laurel Wreath branding on the belt keeper.
Leather with croc-effect design / Embossed Laurel Wreath / Signature Amy love heartsWhether she was at home on the streets of Camden, performing her music on world stages, or styling herself for photoshoots, Amy was synonymous with the Laurel Wreath. Rooted in the singer’s sportswear styling, our latest collaboration with the Amy Winehouse Foundation has a youthful and optimistic spirit, inspired by her love of ‘60s soul music. Take our elasticated leather belt for instance. The perfect piece to tie an outfit together, it features an embossed Laurel Wreath and two signature love hearts, a reference to Amy's distinctive tattoos. We continue to work with the Amy Winehouse Foundation, supporting the charity’s vital work and donating with each collection.
20% of the net revenue received by Fred Perry goes to the Amy Winehouse Foundation (Reg. Charity no: 1143740), estimated to amount to £280,000 per year. The Amy Winehouse Foundation is a registered charity in England and Wales set up in the memory of the late singer. The Charity works to prevent the effects of drug and alcohol misuse on young people. It also aims to support, inform and inspire vulnerable and disadvantaged young people to help them reach their full potential.
