L.A. brand Noon Goons put their stamp on the Fred Perry Shirt, taking inspiration from the laid-back surf style of the West Coast. Trimmed with jacquard leopard collar and cuff, with dual-branding embroidery on the chest.
Cotton piqué / Regular M3600 fit / Jacquard leopard collar and cuff / Noon Goons and Hollywood chest embroidery / Laurel Wreath embroideryWe invite exciting creatives and designers from around the world to put their stamp on the Fred Perry Shirt, using the design as a blank canvas for self-expression. Infused with the laid-back styling of downtown L.A., Noon Goons bring a distinctly Californian perspective to the Fred Perry Shirt. Inspired by the local surf and skate scene and exuding a confident self-expression, graphic prints and trims reinterpret the Fred Perry Shirt with bold conviction. Hollywood embroidery sits below both brand logos, not only signifying Noon Goons’ heritage, but harking back to Fred's own personal links with the area, where he spent many an afternoon playing at the Beverly Hills Tennis Club with Hollywood legends.
