Referencing Amy's original designs for us, we adapt the Fred Perry Shirt Dress with an all over spot design and two signature love hearts above the Laurel Wreath.
Cotton piqué / Regular fit / All-over spot print / Amy embroidered love heart patches above Laurel Wreath / Twin tippingWhether she was at home on the streets of Camden, performing her music on world stages, or styling herself for photoshoots, Amy was synonymous with the Laurel Wreath. Rooted in the singer’s sportswear styling, our latest collaboration with the Amy Winehouse Foundation has a youthful and optimistic spirit, inspired by her love of ‘60s soul music. Taking our Fred Perry Shirt dress as its starting point, we’ve adapted the silhouette with an all-over spot motif and two signature love hearts above the Laurel Wreath, a reference to Amy's distinctive tattoos. We continue to work with the Amy Winehouse Foundation, supporting the charity’s vital work and donating with each collection.
20% of the net revenue received by Fred Perry goes to the Amy Winehouse Foundation (Reg. Charity no: 1143740), estimated to amount to £280,000 per year. The Amy Winehouse Foundation is a registered charity in England and Wales set up in the memory of the late singer. The Charity works to prevent the effects of drug and alcohol misuse on young people. It also aims to support, inform and inspire vulnerable and disadvantaged young people to help them reach their full potential.
