Referencing Amy's original designs for us, we adapt our piqué shirt with an all-over spot print and cropped fit.
Cotton piqué / Boxy cropped fit / All over spot print / Amy embroidered love heart patches above Laurel WreathWhether she was at home on the streets of Camden, performing her music on world stages, or styling herself for photoshoots, Amy was synonymous with the Laurel Wreath. Rooted in the singer’s sportswear styling, our latest collaboration with the Amy Winehouse Foundation has a youthful and optimistic spirit, inspired by her love of ‘60s soul music. Take our piqué shirt for instance, featuring a cropped fit and all over spot print, plus two signature love hearts above the Laurel Wreath, a reference to Amy's distinctive tattoos. We continue to work with the Amy Winehouse Foundation, supporting the charity’s vital work and donating with each collection.
20% of the net revenue received by Fred Perry goes to the Amy Winehouse Foundation (Reg. Charity no: 1143740), estimated to amount to £280,000 per year. The Amy Winehouse Foundation is a registered charity in England and Wales set up in the memory of the late singer. The Charity works to prevent the effects of drug and alcohol misuse on young people. It also aims to support, inform and inspire vulnerable and disadvantaged young people to help them reach their full potential.
